One problem that most physical therapy practice owners have (especially those located in the , area) is that there aren’t any step-by-step physical therapy marketing blueprints like this one that shows you how to get more physical therapy clients.
Without a solid physical therapy marketing plan, most professionals end up doing what everybody else does: print advertising. They create a basic ad (or pay someone to do it for them) and rent out advertising space in newspapers and the Yellow Pages.
But there’s a huge problem with traditional print advertising that everyone knows but refuses to admit: it’s continuing to decline in effectiveness by the day.
The 2009 comScore study, “Targeting Consumers In A Diverse Media Landscape” points out a few very interesting facts in this white paper. Let’s take a few of the shocking facts and how it specifically applies to your physical therapy practice:
- Usage of Yellow Pages and newspapers have been on a steady decline since 2006
- Only 27% of adults between 35-44 use the Yellow Pages and newspapers as their primary source of business information (it’s even lower for 25-34 year-olds, with only 15% relying on print mediums)
- An astounding 69% of adults are using the Internet to find merchants (it’s even bigger for the 25-34 year-olds, with 78% of them relying on online methods)
So if you’ve been running advertising on the Yellow Pages and have a sneaky feeling that they’re not as effective as they used to be — don’t worry, it’s not just you. You are absolutely correct: print advertising in general has been losing effectiveness and is continuing to decline. Think about it: when was the last time YOU used the Yellow Pages to look for a service provider?
Another reason why physical therapists like yourself cannot rely on print advertising is because prospects are more likely to use print in instances when they’re looking for a specific business they’ve already heard about. If you’re a relatively small practice that’s looking to generate business from new clients that haven’t heard about you yet, chances are they won’t be using the Yellow Pages (or flyers, or any other print advertisements) to be looking for you.
With that said, what’s a physical therapist like you to do in today’s day and age?
Physical Therapy Marketing On The Internet Is Your Best Bet To Attract New Clients Today
In most cases, the Internet is used during the research and discovery phase, which is when the consumer is looking for a new businesses to avail services from.
After helping plenty of clients in a wide range of industries take advantage of the Internet to attract more patients every month and grow their businesses, there is no doubt that you will see a great return on your investment by concentrating your efforts online when marketing your physical therapy services. Plain and simple:
- Hundreds of your potential clients are looking for your services everyday on the Internet — and you can gain thousands of dollars from new business every month if they can find you online
- A successful website can and will generate a ton of new prospects who are already looking for your services (the best kind of clients!) on a regular basis
- Physical therapy advertising on the Internet is most likely the marketing activity that will give you the highest return on your dollar investment
As great as this might sounds, the BIG PROBLEM is that there are hundreds of other physical therapists all competing for your prospect’s attention in your local area, and chances are they’ve been doing this much longer than you have. You can’t just simply set up JaneSmithPhysicalTherapy.com and expect to get a flood of calls from people dying to get service from you… Unfortunately, that’s not the way online physical therapy marketing works.
So What Can A Physical Therapist Like You Do To Take Advantage Of The Internet THE RIGHT WAY?
There’s a right way and a wrong way to approach your Internet physical therapy marketing strategy, and fortunately, it’s not all that difficult to carve out your own space on the Internet in no time at all.
Our 100% free report will show you a proven step-by-step process on how you can virtually double the amount of physical therapy patients you get from your website in as little as 24 hours.
A Complete Course On How To Market Your Physical Therapy Practice On The Internet… 100% FREE
Inside our “PhysioMaximizer” report, you will discover our step-by-step strategy on how to virtually double the patients that you can generate from your website in as little as 24 hours… And this report can be yours ABSOLUTELY FREE.
You will discover:
- The exact step-by-step process we use to discover “money keywords” that are potentially worth thousands of dollars in new business every single month
- How to leave your competitors blaming the bad economy for their lack of new business, while you quietly laugh as you build a steady stream of new patients using new media marketing strategies
- The number one mistake that 90% of physical therapy practice owners are making with their websites, and what you should be doing instead (this can literally double the calls your website generates)
- The fundamental activities that every physical therapy website owner should do (but probably isn’t) that will lead to higher rankings in the search engines
- How to drastically improve referrals and word-of-mouth with this one marketing strategy that most websites for physical therapy clinics are completely missing and neglecting to implement
- How to ensure that your website is giving you a positive return on your investment with these advanced (yet simple) tools that most physical therapists don’t even know exist
…And much more!
To get your hands on this free report, simply take a couple of minutes to answer the survey below, and we will rush the report to your inbox at no charge to you!
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