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	<title>Physical Therapy Marketing &#187; Conversion Testing</title>
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	<link>http://www.physicaltherapymarketing.net</link>
	<description>Marketing For Physical Therapy</description>
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		<title>Why 90% Of Physical Therapists Are DEAD WRONG With Their Marketing Strategies To Grow Their Practice</title>
		<link>http://www.physicaltherapymarketing.net/physical-therapy-marketing/</link>
		<comments>http://www.physicaltherapymarketing.net/physical-therapy-marketing/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 10:55:20 +0000</pubDate>
		<dc:creator>Carlo @ LocalTail</dc:creator>
				<category><![CDATA[Physical Therapy Marketing]]></category>
		<category><![CDATA[ACIO™ Approach]]></category>
		<category><![CDATA[Conversion Testing]]></category>
		<category><![CDATA[Marketing For Physical Therapy]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Physical Therapist Marketing]]></category>
		<category><![CDATA[Print Advertising]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Yellow Pages]]></category>

		<guid isPermaLink="false">http://www.physicaltherapymarketing.net/?p=54</guid>
		<description><![CDATA[One problem that most physical therapy practice owners have (especially those located in the , area) is that there aren&#8217;t any step-by-step physical therapy marketing blueprints like this one that shows you how to get more physical therapy clients. Without a solid physical therapy marketing plan, most professionals end up doing what everybody else does: [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>One problem that most physical therapy practice owners have (especially those located in the <script language="javascript">document.write(geoip_city());</script>, <script language="javascript">document.write(geoip_region());</script> area) is that there aren&#8217;t any <a href="http://www.physicaltherapymarketing.net/free-physical-therapy-marketing-course/">step-by-step physical therapy marketing blueprints like this one</a> that shows you how to get more physical therapy clients</a>.</p>
<p>Without a solid physical therapy marketing plan, most professionals end up doing what everybody else does: print advertising. They create a basic ad (or pay someone to do it for them) and rent out advertising space in newspapers and the Yellow Pages. </p>
<p>But there&#8217;s a huge problem with traditional print advertising that everyone knows but refuses to admit: <em><strong>it&#8217;s continuing to decline in effectiveness by the day</strong>.</em></p>
<p>The 2009 comScore study, &#8220;Targeting Consumers In A Diverse Media Landscape&#8221; points out a few very interesting facts in <a href="http://www.tmpdm.com/ourwork/download.asp?paper=wp_19" target="_blank">this white paper</a>. Let&#8217;s take a few of the shocking facts and how it specifically applies to your physical therapy practice:</p>
<ul>
<li>Usage of Yellow Pages and newspapers have been on a <strong>steady decline since 2006</strong></li>
</ul>
<ul>
<li><strong>Only 27% of adults between 35-44 use the Yellow Pages and newspapers</strong> as their primary source of business information (it&#8217;s even lower for 25-34 year-olds, with only 15% relying on print mediums)</li>
</ul>
<ul>
<li>An astounding <strong>69% of adults are using the Internet</strong> to find merchants (it&#8217;s even bigger for the 25-34 year-olds, with 78% of them relying on online methods)</li>
</ul>
<p></strong></p>
<p>So if you&#8217;ve been running advertising on the Yellow Pages and have a sneaky feeling that they&#8217;re not as effective as they used to be &#8212; don&#8217;t worry, it&#8217;s not just you. You are absolutely correct: print advertising in general has been losing effectiveness and is continuing to decline. Think about it: when was the last time YOU used the Yellow Pages to look for a service provider?</p>
<p>Another reason why physical therapists like yourself cannot rely on print advertising is because prospects are more likely to use print in instances when they&#8217;re looking for a specific business they&#8217;ve already heard about. If you&#8217;re a relatively small practice that&#8217;s looking to generate business from new clients that haven&#8217;t heard about you yet, <strong><u>chances are they won&#8217;t be using the Yellow Pages (or flyers, or any other print advertisements) to be looking for you.</u></strong></p>
<p>With that said, what&#8217;s a physical therapist like you to do in today&#8217;s day and age?</p>
<h3>Physical Therapy Marketing On The Internet Is Your Best Bet To Attract New Clients Today</h3>
<p>In most cases, the Internet is used during the research and discovery phase, which is when the consumer is looking for a new businesses to avail services from.  </p>
<p>After helping plenty of clients in a wide range of industries take advantage of the Internet to attract more patients every month and grow their businesses, there is no doubt that you will see a great return on your investment by concentrating your efforts online when marketing your physical therapy services. Plain and simple: </p>
<ul>
<li>Hundreds of your potential clients are looking for your services everyday on the Internet &#8212; and you can gain thousands of dollars from new business every month if they can find you online</li>
</ul>
<ul>
<li>A successful website can and will generate a ton of new prospects who are already looking for your services (the best kind of clients!) on a regular basis</li>
</ul>
<ul>
<li>Physical therapy advertising on the Internet is most likely the marketing activity that will give you the highest return on your dollar investment</li>
</ul>
<p>As great as this might sounds, <strong>the BIG PROBLEM is that there are <u>hundreds</u> of other physical therapists all competing for your prospect&#8217;s attention</strong> in your local area, and chances are they&#8217;ve been doing this much longer than you have. You can&#8217;t just simply set up JaneSmithPhysicalTherapy.com and expect to get a flood of calls from people dying to get service from you&#8230; Unfortunately, that&#8217;s not the way online physical therapy marketing works.</p>
<h2>So What Can A Physical Therapist Like You Do To Take Advantage Of The Internet THE RIGHT WAY?</h2>
<p>There&#8217;s a right way and a wrong way to approach your Internet physical therapy marketing strategy, and fortunately, it&#8217;s not all that difficult to carve out your own space on the Internet in no time at all. </p>
<p>Our 100% free report will show you a proven step-by-step process on how <strong>you can virtually double the amount of physical therapy patients you get from your website in <u>as little as 24 hours</u>.</strong></p>
<h2>A Complete Course On How To Market Your Physical Therapy Practice On The Internet… 100% FREE</h2>
<p>Inside our &#8220;PhysioMaximizer&#8221; report, you will discover our step-by-step strategy on how to virtually double the patients that you can generate from your website in as little as 24 hours&#8230; And this report can be yours <strong><u>ABSOLUTELY FREE</u></strong>.</p>
<p>You will discover:</p>
<ul>
<li>The exact step-by-step process we use to discover &#8220;money keywords&#8221; that are potentially worth thousands of dollars in new business every single month</li>
</ul>
<ul>
<li>How to leave your competitors blaming the bad economy for their lack of new business, while you quietly laugh as you build a steady stream of new patients using new media marketing strategies</li>
</ul>
<ul>
<li>The number one mistake that 90% of physical therapy practice owners are making with their websites, and what you should be doing instead (this can literally double the calls your website generates)</li>
</ul>
<ul>
<li>The fundamental activities that every physical therapy website owner should do (but probably isn&#8217;t) that will lead to higher rankings in the search engines</li>
</ul>
<ul>
<li>How to drastically improve referrals and word-of-mouth with this one marketing strategy that most websites for physical therapy clinics are completely missing and neglecting to implement</li>
</ul>
<ul>
<li>How to ensure that your website is giving you a positive return on your investment with these advanced (yet simple) tools that most physical therapists don&#8217;t even know exist</li>
</ul>
<p>&#8230;And much more!</p>
<p>To get your hands on this free report, simply take a couple of minutes to answer the survey below, and we will rush the report to your inbox at no charge to you!</p>
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